Iguchi & Co were approached to create a brand image for a new company called The Fairy Godmother.
The client will be travelling around the country selling ball dresses to girls in highschool. The identity needed to appeal to the young female demographic but not appear too childish. The logo will be used across all the associated collateral.
- Identity design
- Print design - business card and poster
- Conceptualisation for van art
A social media strategy to engage the target demographic. Encouraging sharing and disussion around the ball dresses avaiable, will be a great way to create a buzz around The Fairy Godmother visiting schools. This will link to a website.